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Your monthly digest of Fair Trade Campaigns in the local and national spotlight

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National Updates

Late Night Snack Photo Contest

Snap a picture of a #FTSnack & enter to win year supply of Ben & Jerry’s Don’t forget about the Late Night Snack Photo Contest!  Kick the year off with a bang and join us September 16th — 27th to promote Ben & Jerry’s partnership with Fair Trade Colleges and Universities! 

BananaGram Challenge Details & Resources

Win a $500 gift certificate to Whole Foods

Last year, Fair Trade Campaigners in Mankato, MN  handed out hundreds of Fair Trade bananas to runners
Last year, Fair Trade Campaigners in Mankato, MN handed out hundreds of Fair Trade bananas to runners

Check out details of the BananaGram Challenge and take a look at the organizing toolkit, plus product request cards, stickers, event posters, presentation, photo props and more! 

Back the School Blast

We’ve got what you want for your campaign this school yearThere are a lot of exciting opportunities coming up. Help your campaign and make organizing easier with these resources. 

Point Loma Passes Fair Trade Fund

First university in US to voluntarily increase tuition rates for Fair Trade purposes80% of the student body at Point Loma Nazarene University (San Diego, CA) voted to voluntarily increase their tuition by $3 per semester in the name of Fair Trade. This vote officially made Point Loma Nazarene (PLNU) the first university in the United States to voluntarily increase tuition rates for Fair Trade purposes. 

Local Media Hits

Dayton Becomes Fair Trade City

Dayton Daily News August 3, 2013
The city of Dayton is the latest municipality to declare itself a Fair Trade Community.The initiative was organized by businesswoman London Coe, owner of Peace on Fifth, 508 E. Fifth St., a retail store in Dayton’s Oregon District that carries jewelry, accessories, and artwork made under certified “fair trade” conditions. City Commissioner Nan Whaley said the designation should help support domestic and foreign production that pays fair wages under decent working conditions. “We are a global marketplace, and should respect where we buy things from,” 

Fair Trade in the Green Mountain State

Hope for Women Blog, August 17th, 2013Fair Trade is a part of Vermont.  We show a willingness to be a part of Fair Trade through efforts like becoming a Fair Trade Town (Burlington and Brattleboro) or Fair Trade University (St. Michael’s College). Many outstanding companies that embrace Fair Trade make their home here as well, ranging from Dolma Fair Trade and Creative Women to Ben & Jerry’s and Green Mountain Coffee Roasters

Amy Menzel in Chiappas, Mexico visiting Fair Trade coffee farmers
Amy Menzel in Chiappas, Mexico visiting Fair Trade coffee farmers

Everyone Has a Story: Hammonton Woman Works for Fair Trade

Press of Atlantic City, August 14th, 2013Amy Menzel, member of the fair trade alliance,has received acknowledgment for her Fair Trade support. She’s a member of the South Jersey Fair Trade Alliance and recently went on a week long trip to Mexico, organized by Fair Trade Towns USA and Global Exchange. “It really makes a huge difference,” Manzel said. “I knew that, but to go to Mexico and see it in action was really powerful.  

Keene State College Increases Sales of Fair Trade Products Expands Awareness of Sustainability

Keene State College News and Event, August 5, 2013Keene State College Students have proven their schools commitment to support Fair Trade, by reporting their schools increased consumption of Fair Trade products. Students taking the Introduction to Quantitative Literacy course have determined in 2012, “Keene State consumed fair trade products on campus valued at $493,000, which is an 18 percent increase over those sold in the year 2011.” 

Consider Fair Trade Shopping

The Connection Newspaper, July 24th, 2013When we go shopping most of us never pause to consider the conditions under which those products were made.  Fair Trade Alexandria is a grassroots movement gaining the momentum necessary to designate the City of Alexandria as one of nearly 1,500 Fair Trade Towns around the world. More than 25 retailers in the city have already supported Fair Trade Alexandria’s efforts by making at least two fair trade-certified products available for sale in their shops. 

Call for Proposals from Faculty/Staff at Jesuit Institutions

Creighton University Blog, July 17, 2013 Fair Trade Colleges and Universities seeks proposals from faculty/staff for papers and/or projects focused on Fair Trade at Jesuit universities and colleges.  Application deadline ends October 4!

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Fair Trade requires that farm workers and their families have access to health care.

Fair Trade requires that farm workers and their families have access to health care.

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There are a lot of exciting opportunities coming up. Help your campaign and make organizing easier with these resources.

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Begin Thinking about how you plan to Win the Late Night Snack Photo Contest!

Late Night Snack Photo Contest

Kick the year off with a bang and join us September 16th — 27th to promote Ben & Jerry’s partnership with Fair Trade Colleges and Universities. Participating campaigns will receive ice cream for events and the Grand Prize is a year’s supply of Ben & Jerry’s Ice Cream!

Back to School Webinar

Learn how to kick-start your year and empower others at your first meetings on campus.

Wednesday, August 21st at 8 PM EST (5 PM Pacific)

To register click here

Regional Gatherings

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Get ready to table and bring in new leaders!

Fair Trade Campaigns is hosting Regional Gatherings this Fall in Southern California & New England and you’re invited!

New England Regional Gathering

  • Saturday September 21st, 2013

Southern California Regional Gathering

  • Saturday October 5th, 2013

Read more about the gatherings here!

GO BANANAS

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Celebrate Fair Trade Month with the Go Bananas Challenge in October!

We’re going Bananas for Fair Trade month, and campaigns will be competing to win a $500 Whole Foods gift card.

Procurement Webinar

Get your campus to institutionalize Fair Trade purchasing

In 2012 we rolled out purchasing policies in two towns and  and two colleges in the U.S. and have used the results to construct new resources to increase institutional Fair Trade purchasing.

Fair Trade Colleges & Universities Purchasing Policy Webinar

Tuesday September 17th at 5:00 EST/ 2:00 PDT

Register for the webinar here!

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Start thinking about how you plan to win the Photo Contest!

Kick the year off with a bang and join us September 16th — 27th to promote Ben & Jerry’s partnership with Fair Trade Colleges and Universities.

THE CONTEST

Swap ice cream for photos! Take fun and engaging photos of people eating ice cream and/or with the Late Night Snack cut-out from September 16th — 27th for a chance to win free Ben & Jerry’s Ice Cream for a year!

The goal: Get as many people in your photos as possible.

HOW TO ENTER:

 

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1. Take photos

The campaign that gets the highest total number of people inall their posted photos wins! 

2. Post & Tag photos to social media (FacebookTwitter, Instagram, Tumblr) and use the hashtag: #FTSnack(Take a look to the left for an example!)

3. Caption your photo with your Campaign name (plus mention #FTCampaigns)

4. Win awesome prizes! Winners will be announced by October 1st.

Bonus: You can also take and include photos from Orientation – a great way to get new leaders in the movement!

PRIZES

Grand PrizeThe campaign that gets the highest total number of people in all their posted photos wins

 

  • A Year’s Worth of Ben & Jerry’s for your campaign’s events!

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    Win a Year of Ben & Jerry’s for Your Campaign!

2nd and 3rd Place - For campaigns with the next hightest number of folks tagged as part of the contest:

  •  Prize packs from Ben & Jerry’s

Plus! Prize for Most fun/unique photo

  • 3 Fun & Unique photos will be selected for a ‘like’ contest on Facebook.
  • The photo with the most ‘likes’ gets a Skype session for their campaign with a Fair Trade Farmer, plus chocolate

WHAT YOU GET (RESOURCES)

Participating campaigns will receive help in a number of ways, including:

  • Samples: Ben & Jerry’s coupons for free ice cream to hand out at events
  • Event Ideas: from other campaigns
  • Tips and Tricks: On how to get the most photos possible

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This May, 80% of the student body at Point Loma Nazarene University (San Diego, CA) voted to voluntarily increase their tuition by $3 per semester in the name of Fair Trade. This vote officially made Point Loma Nazarene (PLNU) the first university in the United States to voluntarily increase tuition rates for Fair Trade purposes.

Point Loma 

PLNU is the first university in the USA to create a student-supported fund for Fair Trade efforts on campus[/caption]

What is a Fair Trade Fund?

Money raised via the Fair Trade Fund (FTF), about $14,000 per year, will go towards fair trade initiatives on campus. These initiatives include purchasing fair trade beverages, food, clothing, fair trade educational materials, and fair trade events.

Excerpts from the text of the FTF read, “Purchasing Fair Trade falls in line with PLNU’s mission, vision, and core values. By demonstrating our commitment to responsible buying habits, we show our passion for justice, love, and responsibility…Funds would be first directed to subsidize the cost of Fair Trade coffee for departments interested in using Fair Trade coffee but do not have a large enough budget. Additional allocation can be discussed later but suggestions include Fair Trade chocolate and clothing.”

How did it come about?

Ashley at PLNU

Students at Point Loma got the word out about the benefits of Fair Trade to help pass a Fair Trade Fund[/caption]

PLNU Fair Trade Club Founder and President Andrew Schalin modeled the Fair Trade Fund off of the success of an earlier and similar effort that created a ‘Green Fund’ to benefit sustainability initiatives on campus. Many universities have similar environmental funds, but PLNU was the first to do a fair trade fund. Given PLNU’s commitment to issues regarding social justice, Schalin began making the case for a new fund to bolster the impact of efforts on campus and to highlight Fair Trade.

The PLNU Fair Trade Club knew it would be a long and involved process to pass a Fair Trade Fund. For the measure to come into effect, the Associated Student Body (ASB) Student Congress, ASB Board of Directors, PLNU Cabinet, Board of Trustees, and the student body of PLNU would all have to approve either by a majority or 2/3 vote. In the end all groups voted in favor of the idea, though only after significant engagement with numerous stakeholders on campus and a major education campaign.

How can it benefit the Fair Trade Movement?

The Fair Trade Fund details implementation, but the according to Schalin, the vision of the fund was to allow freedom and flexibility from year to year to allow the students to use the money in whatever way they feel fit for the current year. Faculty members can sit on the board, but the board must be comprised of at least 51% students.

Should other campaigns take on the model of the Fair Trade Fund, there are potentially thousands of students and hundreds of thousands of dollars that can be raised. From the start the PLNU Fair Trade Club hoped that other schools would be able to see the value of these efforts and pass similar measures on their campuses.

Pass a Fair Trade Fund on YOUR Campus!

  • Read the orginal proposal by PLNU here
  • Questions? Contact National Organizer Parker Townley at: ptownley@fairtradeusa.org to learn more and get in contact with the PLNU Fair Trade Club

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The BananaGram Challenge

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We need your help rallying consumers to purchase and demand Fair Trade bananas!

We’re making it fun, rewarding and effective for everyone!  This October, Fair Trade campaigners and conscious consumers will take photos and collect BananaGrams (product request cards) all month long at events for a chance to win cool prizes!  Each campaign will tally up the number of BananaGrams collected and send in their photos to enter the BananaGram Challenge.  The campaign with the most BananaGrams wins the grand prize.

Grand Prize:

The campaign with the most BananaGrams wins a $500 gift certificate to Whole Foods Market

Photo Contest:

10 campaigns with the most creative photos using Bananas/Bananagrams as the main prop will win a Fair Trade gift basket

How Do I Enter?

The goal of this challenge is to get your supermarket or food service provider to carry Fair Trade bananas.  You’ll demonstrate demand by collecting BananaGrams (product request cards) and handing them off to the appropriate person at your grocery store or cafeteria. Here’s how to enter:

  1. Decide who your target(s) grocery store or Food Service Provider isbanana_box
  2. Notify the buyer or manager that your drumming up support from the community
  3. Host and participate in events to collect signed BananaGrams and photos from community members
  4. Present BananaGrams to the supermarket manager or Food Service Provider
  5. Submit your best photos and report back to Fair Trade Campaigns with your BananaGrams Tally

 Campaign Resources:  Coming in August!

  • Campaign Toolkit (complete with event ideas as well as tips for working with your food service provider or supermarket)
  • Template Event Poster
  • Facebook Timeline Photo
  • Web Banner
  • Template Event Press Release
  • Sample Social Media Posts
  • BananaGrams (Product Request Cards)
  • Banana Recipes

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Get your town or campus to institutional Fair Trade purchasing!

In 2012 we rolled out Fair Trade Purchasing Policies in two towns and two colleges in the U.S. and we have used the results to construct new resources that will help campaigns across the country institutionalize Fair Trade purchasing!

  1. Fair Trade Purchasing Policy Template
  2. Opportunity Assessment - for the Fair Trade Purchaser
  3. Organizer Guides - for the Fair Trade organizer

Following the testing of purchasing policies, Fair Trade Campaigns built an Opportunity Assessment for procurement officials to ease the transition to Fair Trade products. We also created a guide for organizers to help them figure out where their city/town/college/university is purchasing products that could be Fair Trade and who the individual is that will institute the policy.

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On the webinar we’ll review the following:

  • What a purchasing policy is and why it is important
  • Fair Trade Campaigns Resources and Support, and
  • Experience from the Field:  Here from our Purchasing Policy Pilots

There will be two webinars focusing on best-practices for their specific institutions:

Fair Trade TownsTuesday August 13th at 2PM PSTClick here to register for this webinar!  

Fair Trade Colleges & Universities Tuesday September 17th at 2 PM PSTClick here to register for this webinar!

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Fair Trade Campaigns is hosting Regional Conferences this Fall in Southern California & New England and you’re invited!

We’ll be gathering together our Fair Trade Towns and Fair Trade Colleges & Universities organizers for an inspirational gathering on how to grow our campaign, support each other, and learn from our peers.

Mark your calendars and look for registration details shortly!

302872_10151289142331335_1068454861_nWe can learn from each other to grow our campaign!

9/21/2013- New England Regional Gathering

Amherst/Northampton

Saturday September 21st, 2013

10/5/13- Southern California Regional Gathering

Loyola Marymount University

Saturday October 5th, 2013

 

Thank you so much, and we hope to see you there!

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Case Study of how La Mesa, CA accomplished their third goal, Engage Your Town, and their tips for other campaigns. 
Nancy RyanLa Mesa, CA

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What was your goal when tasked with this criteria?

Our goal was to reach out to organizations and faith based communities within our city with the overall purpose of providing education regarding fair trade and promoting the use of fair trade products.  The intention was to spread the word about fair trade to as many in our community as possible.

What was your strategy?

We gave presentations to all the service organizations in our city and then followed up with the respective groups to encourage their use of fair trade coffee, tea, etc. at their functions and meetings.

We sent mailings to all the churches in the city with a letter regarding fair trade as a way to promote social justice, address the needs of the poor, and encourage environmental responsibility. We also enclosed our La Mesa Fair Trade Town brochures.

What are 3 tips for a group who wants to accomplish this criteria?

  1. Make as many contacts as possible through visits to various sites.
  2. Follow-up with faith-based communities and service organizations, asking for a signed  endorsement of fair trade.
  3. Distribute information, via a brochure, that provides an overview of fair trade principles, criteria, campaign goals, and local endorsements.

What did your campaign achieve? 

We increased the use of fair trade products in our city and also increased awareness of what fair trade means and how it addresses the needs of marginalized artisans and farmers in developing areas of the world.

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How did you make it fun, positive and engaging for all.

Working for Fair Trade Town status was a collaborative effort which involved a lot of good communication.  We also held events which were both social and informational at a local coffee café. In addition, we sponsored gift fairs in order to make fair trade items available for purchase.How did you make it fun, positive and engaging for all.

La Mesa Fair Trade Facebook

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Over the last few months we have unveiled Organizing Toolkits, an Infographic and now a fun and educational animated video. This short video, entitled ‘The Merits of Fair Trade,’ takes viewers through an engaging overview of Fair Trade. Use it to educate and make the case for Fair Trade in your community.

Click here to watch: http://bit.ly/10jjFhH

The Merits of Fair TradeExcite and Educate your Community about Fair Trade!

Help us spread the message and make the most of these new resources:

1) Watch the video here: http://bit.ly/10jjFhH

2) Share it with friends, family and colleagues via this link: http://on.fb.me/11JCh5B

Looking for the Infographic/Toolkit?

Follow this link to the Fair Trade Campaigns Infograhpic: http://fairtradetownsusa.org/about/impact/